2022
UX, UI, Product Design
UX/UI Designer
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BigSpoon was created for true foodies, those who love to try new dishes and restaurants. BigSpoon helps you order your favorite dishes from different places in one order. No more adjusting for groups when ordering, everyone gets what they want.
The traditional food ordering apps have a major issue, not allowing users to order from multiple places in one order. This results in someone adjusting when deciding where to order from.
BigSpoon created a platform to allow users to order from different places in one order. Simplifying the process of finding various restaurant options and providing benefits such as offers, memberships and referrals.
Initial research focused on better understanding user’s needs related to ordering food from multiple places and how they engage with offers and memberships.
What products exist to order from multiple places at once?
How do users interact with existing products?
What are users current pain points with existing products?
Do offers and memberships play a role in engagement?
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how BigSpoon could improve this experience.
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All participants have at some point wanted to order from different places at once
It's important for clear tracking of the order
It is essential to have an easy way for customer support especially in food industry
Looking at the products before signing in can help conversions
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Offers are important for making a decision
Competitive analysis was conducted to identify competitor's strengths and weaknesses to inform BigSpoon's features and information structure.
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After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that BigSpoon could focus and improve upon.
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
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To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. Digital wireframes were then created for initial testing.
The primary user flow is the process of ordering food. BigSpoon's simple information structure makes it easy to navigate and move through tasks.
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Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
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Using the feedback and insights gained from research, analysis and sketching, low-fidelity wireframes were created to begin user testing.
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A usability study was conducted to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
Source of restaurant review was unclear
Quick save option not available, had to specify which list to save to
Emphasis on photos made it difficult to find type of food and restaurant ratings
Use color to differentiate YUM's suggestions from a users saved restaurants
Remove multi-step process to find social icons and make immediately visible
Add a moment of delight to let the user know a restaurant was saved
Inspiration was drawn from fast food restaurants with a focus on being vibrant and fun while being simple. The UI design reflects the user's desire to have a clutter free, curated look and feel.
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BigSpoon App makes the process of ordering from multitple restaurants, simple and engaging. It tries to engage users by providing offers. It also provides an easy way to track orders and connect with customer support.
Letting users select dishes of their choice from mulitple restaurants
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Letting users easily track their orders and contact the driver
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Providing offers to users for better customer satisfaction
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Providing a feature to allow for subscriptions of certain dishes and bulk order enquiries
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Some of the other important features of the app
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No more having to adjust to type of food you and your friends order
Ease of tracking and customer support
Simple order history and offers display
Provides subscriptions and bulk orders
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